Analysis of customer journey, data structure and business processes

Development of customer-centric strategies

Workshops, campaign management and testing

As a Consultant for Customer Experience, CRM and Marketing with more than 10 years of relevant experience in renowned retail, technology companies and agencies, I turn your change movement into action. 


I have a passion to develop customer-centric business and marketing strategies and campaigns. My approach is to make use of all touchpoints along the Customer Journey and to map processes to identify change potential and to maximize sales conversion and customer satisfaction. 


For this, I place high importance on data analysis and the definition of a target-group specific approach. In close collaboration with relevant stakeholders, I improve processes and link tools and interfaces so that they support the various customer touchpoints and enable a single customer view (360° customer view).

Due to my international working experience, I am business fluent in English and French, German is my mother tongue.

How can I help you and your company to succeed?


Melanie Borges

July 2019


How to transform your company into a customer-centric organization

Ask for a customized Workshop - agenda example:

Workshop Culture Change - transform your business into a customer-centric organization
Workshop Culture Change - transform your
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Service Portfolio & Introduction
Service Portfolio & Introduction
Service Portfolio and Introduction Melan
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